Wednesday, 27 February 2013

How To... Curate an Etsy BNR

This weekend I will be spending a fair amount of time on Etsy... who am I kidding? I'll be spending the entire weekend on Etsy! I'm going to be helping to curate on the British Emporia team weekend BNR. A BNR basically means Buy And Replace - you browse in all the shops featured and, if you like something from a particular shop, call out to buy it. If the curator gives you the go ahead, you buy, post the transaction link and your shop replaces the shop you bought from. It's a great way of getting views on Etsy and also for finding presents for people, getting to know other Etsians through the chatting ... and I'm slightly addicted to them!
Anyway, this weekend British Emporia are holding their first BNR as a new team and a number of team members have asked about how to curate. So I thought that a useful tutorial this month would be a HOW TO CURATE blog post. So here goes...

1) If you are a curator the main thing you need to do is keep refreshing the page that the treasury is on - some browsers automatically update but I know that my Google Chrome requires me to do so myself. So every few seconds or so you need to refresh the page so that you can keep up with chatting and check if anyone has called for a shop. People call out for a shop by saying the name of the shop in capital letters.

2) If no one else has already called for the shop, you can then give the go-ahead. You post in the thread the name of the shop calling and the name of the shop called, e.g:


It's a good idea to write down who is going to replace who at this point as if it gets busy with 2 or 3 sales going through, it's sometimes hard to remember who is replacing who.

3) What I always make sure I do is have 2 tabs open - one with the published treasury on it which I keep refreshing every few seconds to look out for new call-outs and one with the treasury but available in edit mode. (I've used an old BNR tab which is why it says CLOSED at the moment)

4) While the person who is buying is going through their transaction process, I usually open a third tab with the buyer's shop in it so that I can browse through their items and find something to replace the present slot (the shop that is being bought from) Look for the listing number and copy it:

5) When the person who is buying from a current shop in the treasury posts their transaction link, you need to check the link to make sure it is over the minimum spend - it won't actually say the cost of the item there but it will give you some similar items to look at with similar pricing and you can judge from there. Most people write the cost of the item before shipping as well so that makes it easier, but it's still a good idea to get in the habit of checking.

6) If the transaction meets the minimum requirements, you can switch the buyer's shop in by removing the shop bought from.
 In your editing tab click on 'edit

6) Now if you hover over one of the items you can see an edit or remove tab. Click edit on the shop that is being bought out and replace the current listing number with the listing number of the shop to be bought in.

7) Now go up to the top of your editing screen where the title and tags are and amend the number of sales in the title (to 1 more!) 

8) Now all you have to do is press SAVE at the bottom of the treasury and... voila! You have successfully done a shop switch!

There are some things you need to remember though....

  • Keep one tab with the published treasury open and make sure you refresh it constantly - while you are dealing with one sale, another buyer might call for a shop and you need to spot it! 
  • If someone calls for a shop that has already been called for - or if two people call quite close to each other it is a first-come-first-served principle - give the go ahead to the person who called first and politely tell any other callers that it's already been taken. 
  • Don't switch shops until the transaction link has been posted - you need to check each shop has at least spent the minimum spend. This means AFTER discounts and BEFORE shipping.
  • Lots of shops will offer discount codes so one other thing you need to do as curator is make sure that you keep the discount code list updated. 


Erika Price said...

Brilliant "how to" - will be very useful this weekend! Thank you Alex!

Elizabeth Chambers said...

just what we needed! thanks Alex

Elizabeth Chambers said...

fantastic Alex just what we needed!

Valerie said...

Thanks Alex!!


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